Text Message Advertising
Did you know that text messages have an open rate greater than 90%!
We can create fully customized text message advertising campaigns for you.
This includes database management, creation and sending of messages and assisting with implementing a strategy for the collection of optin subscribers.
Case Study:
The Couch Tomato Café is a family-style restaurant that offers wraps, dips, gourmet pizzas and more for take-out or delivery.
Objective:
For the past six years, they tried various forms of marketing, including direct mail, online, local papers, magazines and more.
They found that coupon books such as Val Pack and similar local books worked best, because you can actually track the results of a certain promotion to see what works and what doesn’t. With that in mind, they searched for other forms of marketing that were easily trackable, which brought them to text messaging.
Solution:
They began collecting opt-in cell phone numbers from customers for the purpose of sending SMS coupons and alerts. They used simple paper forms for people to signup, as well as verbal signups at the point-of-sale and included the sign up info on their website and on menus and flyer’s.
Implementation:
To get started, they pulled approximately 5,000 numbers from their database that had opted-in over the past year. They sent one message to their customers welcoming them to the new service, and gave opt-out instructions for anyone who wished to unsubscribe. Over the next 6 months, they sent only a couple texts with general announcements and specials, and saw marginal success. Then, in March 2009 they sent a special offer just for SMS subscribers:
*Special Offer* til March 31st; mention text – FREE QUESADILLAS with purchase of any Pizza AND Salad!!
Outcome:
The offer was good for seven days, and the response was excellent. To track their ROI, they totaled the number of tickets from Friday of that week. They estimates they had about 70 extra orders compared to an average Friday. With an average order value of $15, this is an excess of $1050! And this was just one of the seven nights the offer was running.
After such a great response, The Couch Tomato Café plans to send more exclusive offers for text members on a monthly basis.
CONTACT US now for a free consultation regarding text message advertising for your business.